Sell My Property in Tauranga
Sell your property in Tauranga with confidence. Our expert approach ensures a smooth, successful sale tailored to your needs. Let’s make your property sale a success.
Looking to Sell Your Property in Tauranga?
Selling your property in Tauranga has never been easier. At OOSOLD: Licence to Sell, I offer a stress-free, results-driven approach to help you sell your property for the best price. With expert knowledge of the Tauranga real estate market, I'll guide you through the process from start to finish, ensuring a seamless experience.
Whether you’re selling a family home, lifestyle property, or investment, I’m here to make your sale a success. Let’s work together to get your property sold in Tauranga today!
What comes first when selling your home?
1. Choose your Real Estate Agent/Salesperson
Choosing the right agent/salesperson for you and your property is a critical decision that shouldn't be rushed. There are many real estate agents/salespeople available to help you with selling property, but finding the right one takes some thought. Your chosen agent/salesperson should be an expert negotiator and marketer of property, but there are some other options to consider.
When choosing your real estate agent/salesperson:
- Search for an experienced agent/salesperson who understands local trends and market characteristics.
- Interview more than one real estate agent/salesperson to understand the different options available to you.
- Learn about their marketing techniques and their suggestions on how to sell your house.
- Consider your interviewees' negotiation style as this will be on display when you first meet.
- Watch out for agents/salespeople who lower their commission quickly — they may do the same with your property's sale price just as quickly.
- Always check over customer testimonials to ensure you're dealing with an honest agent.
- Trust your instincts and remember that you will be spending a lot of time with your chosen agent/salesperson.
- Remember that being comfortable with your agent/salesperson will increase the chances of a smooth selling process.
2. Appointing your agent/salesperson by way of a 'Listing Agreement'
- A listing agreement is a contract with the seller and real estate company & agent/salesperson that grants permission for the agent/salesperson to offer the property for sale
- This is normally for a fixed period of time
- The contract will contain the seller's instructions to the agent/salesperson regarding the method of sale, promotional program, marketing plan, agreed budget for advertising etc.
- It will also include any special instructions from the seller such as the inclusions and exclusions and access to the property etc
- It does not give the agent/salesperson the authority to commit the seller to a sale
- The seller is only committed to sell when they sign a contract of sale, and not before
- For further advice on listing agreements, contact your local industry body, such as the local Real Estate Institute.
3. List your property
Listing your property is the first step you'll take in your journey as a property seller. At OOSOLD: Licence to Sell, with Nandi Freeman from Century 21, we help our clients sell their real estate in a timely, stress-free manner.
What about marketing the property?
Marketing your property successfully can help to find the right buyer quickly and ensure a smooth selling process. A successful marketing strategy can be broken down into 3 important elements:
- Price
- Method of sale
- Promotion
Price
There are two major considerations to be made in regards to price. Firstly, the price at which the property will be promoted, and secondly, the sale price expectation.
The selling price of a property is determined largely by the collective sentiments of interested buyers and in particular, those who actually negotiate a price. Potential buyers have all kinds of information available to establish their own opinion of a property's value and enlisting the help of an expert real estate agent/salesperson will assist in achieving the best price possible.
There are three considerations to be made when working with your agent/salesperson to set an asking price for your property:
- Is your property in a desirable location or a less desirable location?
- Is your property in good condition and well maintained or does it need some repair work?
- Is your property equipped with modern and desirable amenities?
After establishing the value of your property with your agent/salesperson, it's time to work out the best pricing strategy to suit your requirements.
Fixed Price or Price Range
When using a fixed price or price range indicator it's essential that the price you're promoting is in line with current trends in the real estate market. Setting a price to high will discourage potential buyers and setting a price too low will leave you little room to negotiate upwards. There are also legal factors related to the advertised price which your agent/salesperson will discuss with you in full.
No Price
By using a 'no price' strategy, your agent will seek to target a particular type of buyer or target market. They may be buyers looking for a home in a suburb or a particular property type in your area. Once your agent/salesperson establishes the needs of a potential buyer and the current trends in the market, a price can be established.
Method of sale
There are two main methods for selling you home, through an Auction or a Private Treaty. An experienced agent/salesperson will advise you on the method that is best for your circumstances. It's important to remember that you, the seller, will always have the final say as to which method is chosen.
Auction
- Based on an intensive promotional campaign over an extended period of time
- Designed to attract a wide range of potential buyers to bid competitively for your property
- Creating more competition for your property means more aggressive bidding from buyers
- You're legally obligated to settle the full proceeds of sale on the date of settlement specified in the auction conditions
- Should an attractive offer arise before auction, you could consider taking that offer
- A 'reserve price' will act as financial protection should bids not reach the minimum price at which you would be willing to sell
- This allows your agent/salesperson to negotiate with interested buyers post auction if there is no sale
Private treaty
- Negotiations are carried out 'in private' between the agent/salesperson and the buyer
- This method of sale usually involves a 'fixed price' or 'price range' and the property will be advertised in this way
- 'Public tender' is another form of private treaty where interested buyers 'tender' up to a closing date
- The seller then has the option to accept or reject offered prices
Promotion
- Your agent/salesperson should promote your property in order to attract the most amount of interest possible
- The more competition for your property, the better the price and condition can be
- The agent/salesperson should have the details of interested buyers as part of the agent/salesperson buyer management process
- The agent/salesperson should then implement a marketing campaign through the media, including print and online channels
- Including information about the terms and conditions, time and items included with the property can make it more attractive to buyers
Seller feedback
- After prospective buyers have looked at your property, your salesperson should follow up to get their feedback
- This information is very important for evaluating the effectiveness of your strategy
- Your real estate agent/salesperson will be able to advise you on the best approach, incorporating seller feedback into your overall marketing plan
For more help with selling a house or selling your home, contact me today on 027 683 2716.
Marketing Plan
Adding Value to your Home
Improving the appearance of your property is a helpful way to add value in the mind of the buyer and increase your prospects of a sale. Ten improvements to consider for your property marketing strategy include:
Cleaning, organising and neutralising your property can make it look bigger and more like a blank canvas for prospective buyers
Keep your lawn, green, healthy and well-maintained at all times
Adding insulation creates a more energy friendly home and can reduce cooling and heating costs for a new buyer
Update your kitchen by adding appliances, renovating cheaper hardware such as knobs and re-painting kitchen cabinets
Update your bathroom fixtures such as taps in sinks and showers
Build a fence as this can enhance the perception of value, increase privacy as well as security for children and pets
Repair any broken gutters and ensure they are well-cleaned
Adding lighting to your outdoor areas to enhance aesthetic appeal and feelings of safety in your home
Ensure that you have ample storage space on display as this is a key part of being able to organise any house
Convert any unused rooms into something a buyer would want to see such as a bedroom, workspace, gym or library
Presenting Your Home to Buyers
Presenting your home to buyers is an important part of a property marketing plan
Presenting your home during 'open inspections' or by appointment is an important part of the sales process. Although prospective buyers are guests in your home, it's essential that you present your home in a way that will encourage them to imagine living there.
On the days when your property is open, there are a few ways to subtly help make your home more welcoming to buyers:
Check the temperature and make sure that the house isn't too cold or too hot
Create a welcoming mood to your property by lighting a fire in the fireplace or playing some unobtrusive background music that can help distract from noise
Open blinds and windows to let in as much light as possible and turn on all the lights in the property
Partially close blinds in rooms where the view from the window may not be very appealing.
For more professional assistance with property marketing, contact me today on 027 683 2716.
Property Negotiation
Negotiating the Property Sale
If you've decided not to sell property through a public auction, you will need to negotiate a selling price for your property with prospective purchasers who have put forward offers. You may also need sales negotiations if your property's reserve is not met and unsuccessful bidders wish to try to secure a sale with you post auction.
Both parties involved in a property sale are looking to get the best deal. The buyer will want to get the property for the lowest price possible and the seller will want to get the most amount of money possible for their property. To get a win-win situation for both parties, you'll need expert negotiators to help.
Six things to consider are:
Start with a fair price and a fair offer as overpricing your property will only drive interest away
As a buyer, offering lower than the asking price can alienate a seller
Asking and offering prices should be based should be based on recent sales prices of comparable homes in the local area
Understand and respect the priorities of the opposite party
Mutual respect can help iron out more difficult parts of the property sale, such as one party taking on the transaction costs or forgoing some major repairs
Be prepared to compromise in order to achieve a win-win situation for you both.
The Contract of Sale
The terms of a property sale are assembled in the Contract of Sale. When you sell property, this contract will also stand in addition to standard legal terms and conditions in a real estate transaction.
It will include agreed terms that relate specifically to the transaction including price, deposit, date of settlement, the inclusions and exclusions, and other special conditions. Once an agreement is reached, the agent will normally take a deposit.
Preparing for the Settlement of the Property Sale
The settlement date is the date on which the balance of the purchase price is made and the title to the property is transferred to the purchaser. Here are some things to consider about the settlement of your property sale:
The settlement occurs once the contract of sales is signed by both parties, the cooling off period has expired and all special conditions have been satisfied
The conveyancer or solicitor for the seller will prepare transfer of title documents and settlement statements
This will include the adjustment of outgoings, such as council rates
They will also establish communication with the buyer's conveyancer or solicitor and the lending body if applicable
All parties, solicitors, conveyancers and lenders if applicable will meet on the date of settlement to exchange funds for signed mortgage documents and the title to the property on which the mortgage will be registered
Pest and Building Inspections
When a potential buyer becomes serious about a property, many will want to conduct professional building and pest inspections.
These inspections are not compulsory and are the buyer's responsibility
The buyer will have to make it clear that if they wish to conduct an inspection
Arrangements will be made by the buyer prior to bidding at auction or signing the contract of sale
Sellers should prepare themselves for visits from the professionals and companies involved
Most visits will take place during normal working hours
Sellers will most likely be able to work with their Century 21 real estate agent to arrange access to their property
For expert help with your property sale, contact me today on 027 683 2716.
Completing the Sale
Tips for Moving to Your New Property
With the right advice and effective plan in place, selling your property can be an easy and stress-free experience. Moving can be seem overwhelming no matter how many times you go through the process, but Century 21 is here to help you from start to finish. Start your moving checklist by remembering these tips for moving:
Make clear arrangements with the buyer of your property about possession of the home and the date they will move in
Start planning early and dispose of or sell possessions that you won't be taking with you
Make a list ahead of time for any important items you will need to buy for your new home
Start packing early and ensure that you label all boxes correctly.
Advice for first time sellers
As a first time buyer, the real estate market can seem daunting and complex to navigate. At OOSOLD: Licence to Sell, Nandi Freeman from Century 21, we're here to make your journey in the real estate process easier, but here are some tips for you to get started.
Consider the timing of your property sale, whether any work needs to be completed first or any other factors that could impact the process
Today's real estate market is very transparent - buyers now have a lot of information at their disposal and will likely want different things compared to 10 years ago
Ensure your property looks its best by putting in the extra work needed
Make sure you attend to any mechanical problems as a building inspection can expose issues that may jeopardise a sale
Understanding local market trends and pricing is essential for setting the optimal asking price for your property
Don't underestimate your competition and contact your Century 21 agent to help make your property stand out to potential buyers
Work with your Century 21 agent to gain a realistic understanding of your property's value and potential on the market
Work with your Century 21 agent to establish a marketing plan and use the most effective methods to attract potential buyers to your property
For friendly advice and tips for moving, contact me today on 027 683 2716.
Start
Launch
Sell
Ten Important Questions to Consider when Selling Your Home
If you are seeing a number of agents, it might be an idea to use this as an agenda to your meeting. It may save you time, provide the meeting with structure and determine the most suitable agent for you. After all, if you don’t have the best representing you, you can’t expect the best results.
What do you know about your agent?
Where do buyers come from? How will a person find your home?
How will your home be marketed? Why is that style of marketing best for your home?
What are the internet capabilities of your agency
How will the right buyers be found and how will the highest price be achieved?
How can a magazine help the marketing of your home further?
Are you locked into all agents even if they aren't doing the right job?
What happens when a buyer looks through your home?
How long does it take to get a property on the market?
What are the next steps?
Buyers Booklet Example
Get a sneak peek at the buyer booklet included with each listing. This detailed guide provides key property insights, high-quality images, and essential information to help buyers make informed decisions.
Let’s Get Started
Selling in Tauranga? Let’s make it happen - on your terms.
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Contact Us
mail nandi.freeman@century21.co.nz
call 027 683 2716
location_on 436 Maunganui Road
Mount Maunganui
Licensed REA 2008
